July 14, 2012

Sew kool!


Clever blending of two concepts (linguistically and as a business idea) or pseudo-witty and annoying creative spelling? Your call. (Personally, I find the written form of the word dangerously close to "sewer" -- not a concept I would like to have my business associated with).

(And in case you are wondering: The two words are not etymologically related. The verb is very old and of Germanic origin, the noun is of Romance origin and is spelled "sure" in Shakespeare's words, according to the OED.)

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