December 21, 2010


You've probably seen this video (recorded in a Canadian mall on Nov. 13, 2010). More than 26 million people have by now (assuming that each view corresponds to an individual viewer).

My first thought was that all the singers were members of a choir engaged in some sort of social experiment, but no, it was a so-called "flash-mob concert," "when groups of people - often strangers - conspire on social networking websites to turn up at the same place at the same time and start singing". That's an established activity? With a name? (I'm so behind!)

In any case, not all flash-mob concerts have joyful endings. This one didn't: 5000 people had turned up to sing, which caused the building to creak. Everybody had to be evacuated. The "mob" continued the performance outside.

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