November 29, 2010

fashism: "ironic and playful"

How far would you go to draw attention to your little fashion website? Would you mind being associated with Hitler and the Holocaust? You think that's a crazy question? Apparently not:

“We didn’t want the site to be TellMeHowThisLooks.com,” she [Brooke Moreland, one of the co-founders of the site]  said. “We wanted something a little cooler and edgier.”
Moreland also professes to be surprised by the public's reaction.
 “I never thought anyone would be offended because we’re not doing anything offensive,” she said. “Frankly, it’s a very different word.”
Frankly, that's a very poor excuse. Yes, the neologism fashism derives from fashion (a word borrowed that ultimately goes back to the Latin verb 'facere,' to make), while Fascism derives from the Latin word 'fascis', bundle).  On the other hand, it is quite clear that the name of the website was picked precisely because of its homophonous cousin.

Personally, I'd rather get my daily dose of fashion advice from a website with better taste. 

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