June 25, 2010

aloha from harlem

Harlem is about to get its first new hotel in decades, and 75 or so applicants hoping to land a job there mingled on a soundstage at the Apollo Theater wearing brightly colored leis, sang along to Michael Jackson videos and introduced themselves with nicknames like Amazing Ashton and Phenomenal Patti. [...] The hotel — part of a fast-growing, youth-oriented chain run by the people behind the W hotels — has a sassy attitude, said Aleks Truglio, the hotel’s sales and marketing director. It also has its own lingo, referring to its employees as “talent." [...] We’re looking for people who are sassy, savvy, outgoing — the people who love working with other people and who embrace human contact,” Ms. Truglio said, adding that the hotel’s check-in desk, where guests will be greeted with “aloha” rather than “hello,” was round, so as to feel welcoming from all angles.

Ridiculous, but easily trumped by the lingo used at the Amalfi hotel in Chicago, where memebers of the housekeeping staff are referred to as "comfort stylists."

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