January 28, 2010

it's hard to be cool with an uncool name

It's not hard to figure out why Apple's latest temptation is called the "iPad." Or is it?

When Apple announced the name of its tablet computer today — the iPad — my mind immediately went to the feminine hygiene aisle of the drugstore. It turns out I wasn’t alone. The term “iTampon” quickly became a trending topic on Twitter because of Tweets like this one: “Heavy flow? There’s an app for that!” A CNBC anchor, Michelle Caruso-Cabrera, said the iPad was a “terrible name” for the tablet. “It reminds me of feminine products,” she said. “Are there any women in Apple marketing?” asked Brooke Hammerling, founder of Brew Media Relations, a technology public relations firm. “The first impression of every single woman I’ve spoken to is that it’s cringe-inducing. It indicates to me that there wasn’t a lot of testing or feedback.”

Female dog lovers, let's all focus very had and think of another kind of pad:


No comments: