April 25, 2009

live like you mean it in the dairy state

Wisconsin has unveiled a new official state slogan, “Live Like You Mean It,” much to the dismay of some Wisconsinites who wondered why their tourism department spent $50,000 to come up with a catchphrase that used to be in a Bacardi Rum ad campaign.
What a misstep! Worth an op-ed in The New York Times. And don't let me get started on the logo:

(... the only thing this slogan has going for it is that it recognizes that like can be used as a conjunction)

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