September 15, 2008

premiumization

No, this is not about insurance. It's about M&Ms.

Premiumize or Perish

The premium chocolate segment, which more than doubled in size to a $2 billion market between 2001 and 2006, is still growing “twice as fast as mainstream.”... This is the world of “premiumization,” a buzzword among global corporations at a time when the luxury market is still expected to jump more than 70 percent to $450 billion by 2012.

I suppose anything can be called "premium". Even artificially flavored chocolate ("simply tantalizing mocha").



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