December 11, 2007


I didn't see this in June....

NEW YORK, June 20 (Reuters) - J Crew Group Inc. has applied for trademark protection for crewmutts, a line of dog accessories, according to a filing with U.S. regulators.... J Crew, known for its preppy clothing, filed a trademark application on May 16 with the U.S. Patent and Trademark Office for crewmutts, which would include dog products ranging from clothing, leashes and beds to food, bowls and toys.

....but I saw this in the Times on Sunday:

The puppy is adorable, but I'm not sure he loves his new $60 sweater. Nor do I think this Yorkie, given a choice, would model for Ralph Lauren.

But who am I to judge? My dog doesn't look too happy in her non-designer coat either:

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