April 15, 2006

she's got mail

i'm always taken aback when somebody asks me for my dog's second name. she hasn't got a second name. she's a dog. not "just a dog", but still: a dog.

today there was a card in the mail addressed to "brandy familyname", announcing the opening of a new luxury boarding facility (the town's "premier doggie daycare & hotel"). now, even if the dog had a family name, it's quite unlikely that she would call to make a reservation. if your target is the dog owner, address your mail to the dog owner.

hey, veterinary pet insurance, are you listening?

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