December 26, 2005

fetch, fedex!

i never looked very closely at the fedex logo and have never been aware of one of its cleverest design features, a "subliminal arrow" between the "E" and the "x". but lately, i have been paying more attention to FedEx trucks, due to a not-so-subliminal addition to their logo:


now, if only i could find something cleaver or endearing in the ups logo....

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